The COVID-19 pandemic affected all things that were essential to lead generation, including offline sales and marketing events. This made businesses double their efforts in their lead generation campaigns and the reason they mix up their strategies. One of which is incorporating digital lead generation strategies from Hong Kong.
The year 2022 is fast approaching, and these are the hottest lead generation trends that businesses may take advantage of in the following year:
Video Calls/ Conferencing
Lead generation isn’t just online, and at least 68% of industry experts point out physical events as one of the main driving sources of leads. However, the pandemic changed that equation for businesses completely. Video conferencing has become this generation’s version of phone calls, and the reliance on it increased when the pandemic struck. It is convenient and much easier to reach consumers and colleagues. Video conferencing between sellers and buyers have seen an increase in revenue.
Digital Content
Since the pandemic has encouraged the work from home setup, your prospects may still be used in the digital environment. So, being more active in the online space would be crucial in helping you locate more leads. Digital content and adaptation such as virtual events, webinars, and podcasts are some of the types of content that would help you keep in touch with your prospects.
The Use of Voice Searches
There’s at least 40% of internet users who use voice search. This is predicted to grow up to at least 100 million users by the year 2022. Because of these figures, it’s only crucial to include voice optimization in the lead generation campaigns of businesses in the future. A lot of marketing teams are paying more attention to voice searches as well as local searches that include listings, reviews, and content which businesses could use for more inquiries and generating leads.
Chatbots
The development of chatbots has become one of the features that help in generating leads. It’s an effective alternative for a live customer service representative that may interact with customers. It is predicted by experts that the use of chatbots will continue to rise in the future, and more companies would invest in chatbots to handle most of the customer care and service.
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